Pay-per’call can prove to be a lucrative option for marketing professionals who want to increase conversion rates and generate more leads with little risk. If executed correctly, Pay-per Call campaigns provide businesses with a large volume of high quality call-based prospects. Call-based lead conversion is higher than that of other inbound calls because the caller will be ready to purchase at the time they make their call.
Beginners may find the world of what are verticals in business intimidating. To help you start, we have put together a few tips. Pay-per Call is a form of performance marketing where businesses buy inbound calls directly or through a pay per call network. Marketers only pay when inbound sales calls meet their campaign’s requirements.
The network facilitates the communication between publishers and advertisers. One of the easiest ways to begin in pay per call is to partner with a network. You can take advantage of their vast network of publishers as well as sources for calls, without having to worry about managing multiple contracts and qualifying your own calls.
Typically, networks will help advertiser create campaigns, determine an appropriate bid price, track the calls, optimize call traffic and remove unwanted calls. Best pay-per call networks adhere to compliance rules and are transparent with their sources of calls.
You bid price will be the maximum price that you are prepared to pay in order to receive a phone call for the specified time frame and category. This bid price will determine how well your campaign performs in comparison to the ads of other advertisers who work within your network. In general, the higher the bid price you choose, the better your campaign’s chances of competing with other campaigns in your niche. To get the best results from your campaign, you should use a bid-strength tool. It will help determine how competitive you are and forecast performance.
Tools are available from pay-per call networks to help track and log calls. They can also determine call origin and location and the length of each call. The call tracking tool makes it simple to know which campaigns work and which do not. It also provides valuable insight as to which ads are driving the best qualified traffic.
It’s easier than you imagine to get started with Pay-Per-Call. Soleo is committed to guiding you every step of your campaign, so that it can be achieved with ease. The Pay-Per-Call model is a combination of advertising, billing, performance marketing, and connecting businesses with their inbound customers. Advertisers are able to specify parameters that must be met in order for a call to be paid, like the location of the caller, length of connection, and key presses on Interactive Voice Response (IVR).
Advertisers can create tracking numbers and then specify what requirements must be met to credit a phone call. Publishers receive payment for sending prospective customers who have met these criteria through their unique tracking numbers.
It seems that the world is moving online, and will be there for a long time. So long as Internet business continues to thrive, online advertising campaigns will take place. When this happens, marketers choose from different platforms to target a particular audience. Advertisers take advantage of Google Ads or social media newsfeeds. They send out newsletters or make cold calls.