Many people start their businesses. Others want to take charge of their lives and replace their day job. Decide upfront what you plan to do with your business. You won’t be able to deal with what may happen if you don’t plan. Marketing, for example, can be unpredictable. Many businesses go viral because they do great work but are unprepared to handle the surge. You can avoid FOMO or having to shut down your business if you know in advance if you will meet the moment.

Create a plan and a vision before you begin selling. This process, whether you are in this for the short-term or long-term, will help you make decisions with your team. It could involve Mark Morabito generating annual revenue or motivating a group of people to act. You’ll either have a guide to focus your energy on when deciding what you should do next.

Over time, the success rate for new businesses tends to decrease. Statista’s data for 2021 shows that almost 80 percent of all new companies are still in business after their first year. Nearly 35% of these businesses still exist ten years after they were founded.

Specific numbers can also vary depending on the industry. Some industries, such as healthcare and social services, have higher than average survival rates. Other sectors, such as construction and transportation, have lower rates. The most significant business statistics, however, are those that relate to you personally. Ninety-two percent of business owners surveyed said they don’t regret starting a business. Serial entrepreneurs are 30% of the business owners surveyed, having started two or more companies.

It’s not the same as learning how to start a new business. As you develop your market research, vision, and buyer personas, you will also learn the skills needed to run a successful business. These steps will help prepare your business for growth. Omnichannel marketing can be a great option to help attract new customers and retain existing ones. Omnichannel marketing integrates all modern consumers’ channels into a seamless experience.

Successful businesses also concentrate their efforts on one primary platform. It is all about building a brand that people can relate to. All branding elements, including design, tone, and personality, must be consistent across all marketing channels and lead to a web page. Another powerful tool for small businesses is content marketing. Owning a channel is a benefit of having a website. You can now promote your content whenever you like without dealing with algorithmic or paid advertisements. Your website’s high-quality content can help you drive more traffic.

When developing your marketing plan, make sure you offer value to the customer. Nathan Gotch of Gotch SEO says that keyword research is a great way to confirm whether people are searching for solutions to ‘problems.’ You can use tools such as UberSuggest and Google Keyword Planner to find the keywords your potential customers are searching for. Then, you need to develop content around those keywords.

It doesn’t end there. Valerie Turgeon says that content is a powerful sales tool. While a good sales team can help close the deal, it is more likely that buyers will self-educate themselves and interact with digital content before speaking with sales. Content strategy is a guide to help you create and distribute content to get your brand in front of buyers and capture their leads.